We provide brands with comprehensive expertise to launch and generate sustained growth
PROSPECTING: ENSURING THE most relevant "ROUTE TO MARKET"
We support brand launch & expansion to Latin America and the Caribbean from day one. Our comprehensive strategies include prospecting and assessing the market potential as well as conducting a pre-selection of importers/distributors and retailers that are right for the brand. The main deliverable will be launch proposals and the generation of the optimal launch strategy for the brand to expand.
LAUNCH: GETTING the BRAND READY FOR TAKE-OFF
From export-readiness to documentation, sanitary registration and all processes for setup through the development of the launch and marketing strategies honoring branding guidelines and expectations, we will ensure the product gets to the right points of sale in the most effective fashion.
ACTIVATION: MAKING SURE the MESSAGE IS HEARD, BY THE RIGHT PEOPLE, IN THE RIGHT PLACES, AT THE RIGHT TIME
The bread and butter of the business is to ensure flawless and consistent execution, making sure the brand gets the right exposure: point of sale animations and activation, but also PR, social media and influencer tactics as well as local staff training and local marketing development to ensure the market stays true to the brand story.
REPORTING: KNOWLEDGE IS POWER
Continuous sales and marketing reporting is key to help understand sell-out and stock trends as well as ensuring early identification of new business opportunities.