Alchemy Americas
Brand Equity Builders
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About us

Who are we?

We are a boutique brand building partner for ambitious brands looking to thrive in Latin America and the Caribbean.


With more than 35 years of combined experience in managing and developing brand equity for luxury brands in the region, Alchemy Americas was founded to provide brands with the access to the Latin American and Caribbean doors.

Fragrances and cosmetics, as well as beverages, wines and spirits are areas of expertise. We know the market, we know the players: we will get your brand onto the shelves.


Why Miami?

Miami is the unofficial capital of Latin America and the Caribbean, where a concentration of regional business and key retailers and duty free clients have their offices and a geographically advantaged location.  Miami is a few hours away from any Caribbean island, Central America and even northern South America and equally close to New York, Chicago and Philadelphia. 


Why Latin America and the Caribbean? and why now?



Latin America and the Caribbean is a vast area with 33 independent countries according to the United Nations: Brazil, Mexico, Colombia and Argentina being the largest ones, Antigua and Barbuda, Dominica and Saint Kitts & Nevis the least populated.

An additional 15 dependencies and other territories are also to be considered: Puerto Rico, Guadeloupe, Martinique, US Virgin Islands...

The World Bank in says Latin America and the Caribbean seems to have turned the corner: after six years of slowdown, it is growing again in 2018, and 2019 forecast is to a further growth of 2.6%. Now is the time to invest in Latin America and the Caribbean!